Bhd. Old Chang Kee were the only brand from Singapore to have the honour of being included in the list of the world’s 20 best fast food chains in May 2012 in the U.S. based Travel & Leisure Magazine. (3) Snacks can also be consumed throughout the day, which drives volume that other F&B players probably can't achieve. In order to differentiate their products from others in today’s competitive market, OCK has developed haunting and idiosyncratic brand names for all their products. A SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis will also be done in this report. SWOT Analysis. A SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis will also be done in this report.

The Group is in the industry of food and beverages, principally engaging in the manufacture and sale of affordable food products of consistent quality under the brand name “Old Chang Kee”. Introduction Old Chang Kee (OCK) began its business as a café in 1956 in Mackenzie Street, and had been extraordinary known as offering "Rex Curry Puff".

discussed in this report. Not anymore! Introduction (old chang kee, 2015) Old Chang Kee first started out selling their signature curry puffs in a small stall along Mackenzie Road near the then Rex Cinema back in 1956. 1 decade ago. By using the partnership strategy, the company can share the risk, and make right decisions.

Old Chang Kee markets its curry puffs through various concepts - from kiosks along the road, to supermarket outlets and to modern shopping malls. 7.) 2. Old Chang Kee (OCK) was incorporated in Singapore on 16 December 2004 as a private limited company under the name “Old Chang Kee Singapore Pte Ltd.”. Contributions from new outlets and higher receipts from existing outlets are able to offset closure of some outlets. Relevance. (2) They also have a competitive advantage over their F&B peers because where they sell delicious snacks at high footfall locations at low prices.

1 Answer. The company aims to continue decreasing its cost to provide even lower prices for customers while also improving variety.

A SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis will also be done in this report. Traditional values.

SWOT Analysis.

OCK is the current leader in the “on the go snacks” market, which has seen rampant growth since its revival in 1986 and still sees high revenue growth of 3.8% in 2017 to 2018. 40% | |CHINA | | |Old Chang Kee China |100% | |INDONESIA | | |Ten & Han (Franchisee) |100% | |PHILIPPINESS | | |Ten & Han (Franchisee) |100% | *Source: Old Chang Kee Annual Report 2010 2 History . Hi, can anyone help me in SWOT analysis of Old Chang Kee? Introduction (old chang kee, 2015) Old Chang Kee first started out selling their signature curry puffs in a small stall along Mackenzie Road near the then Rex Cinema back in 1956.

Introduction (old chang kee, 2015) Old Chang Kee first started out selling their signature curry puffs in a small stall along Mackenzie Road near the then Rex Cinema back in 1956. 2. 3 Share Price Performance 4 Products and Services 5 Brands 6 Corporate Strategy and Objectives 7 Sources of … Weakness; … Today Old Chang Kee they have total 71 outlets situated in all areas of Singapore and 14 outlets in Overseas like Australia, Indonesia and Malaysia.

(2) They also have a competitive advantage over their F&B peers because where they sell delicious snacks at high footfall locations at low prices. Customers loved the aroma which came from the delicious puff, painstakingly, made and stuffed with a slice of egg, curried potato and chicken, fried with specially selected spices and herbs. Strength: (1) Old Chang Kee has a strong brand name among consumers. Note: Files are in Adobe (PDF) format. Swot Analysis Of Old Chang Ke 1479 Words | 6 Pages.