The native GA 360 Salesforce integration with Marketing Cloud allows for greater insights and activation points across SFMC …

Today we're introducing the first of these integrations: sales pipeline data from Sales Cloud (e.g. Read about new integrations between G Suite and Salesforce and a new partnership between Google Cloud and Salesforce here.

Here is what Google Analytics & Salesforce Integration allows you to do GA Connector gives you control over the kind of customers your business is attracting.

Real Dollar Value. If you’re using both Google Analytics 360 and Salesforce Marketing Cloud, it’s easy to bring this information together. The integration between these two products helps marketers unify reporting, improve campaign performance, and enjoy the power of connected marketing and analytics. Salesforce Marketing Cloud and Google Analytics 360 integration for one dashboard. Multi-Channel Attribution. leads, opportunities) can now …


In November we announced a partnership with Salesforce, including a plan to build new integrations between Google Analytics 360, Salesforce Sales Cloud and Salesforce Marketing Cloud, seamlessly connecting sales, marketing and advertising data for the first time.
I am trying to integrate Salesforce with Google analytics. Prior to the Salesforce Marketing Cloud and Google Analytics 360 integration you were missing out on a huge opportunity to increase the reach of your lead capture efforts. salesforce google analytics integration. I have completed intial setup using trigger and apex class. Google Analytics 360 Integration for Marketing Cloud. You can use these audiences in … Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand (Source:Wikipedia). The Google Analytics 360 + Salesforce integrations are just one part of a broader strategic alliance announced today between Google and Salesforce. The Google Analytics 360 integration with Salesforce Marketing Cloud lets you publish audiences created in Analytics 360 to Marketing Cloud, and use those audiences in your Salesforce email and SMS direct-marketing campaigns. While many digital marketers are familiar with closing the loop between GA 360 + Salesforce Sales Cloud by now – some still aren’t aware of the Google Analytics 360 native integration with Salesforce Marketing Cloud (SFMC) as well..

Measure the actual dollar value of each campaign and channel.

It helps you understand how people use your sites and apps, so you can take action to improve their experience. Get better insights from your data and build deeper relationships with your customers. For the first time ever, this integration seamlessly connects marketing channel, web and advertising data, and analytics across Salesforce Marketing Cloud and Google Analytics 360, part of Google Marketing Platform. Salesforce Sales Cloud will also integrate. I am calling GA url using HttpRequest in apex class. The first step in planning your CRM data integration with Google Analytics is deciding which identifier you will use as the common key between your data and Google Analytics.