We're very happy with where we are. BAT to expand F1 sponsorship with McLaren next year Embargo over tobacco companies sponsoring sports events continues Published: November 28, 2019 16:49 Bloomberg The two companies will also share best practice, innovation know-how and mutual experience. Despite BAT becoming a principal partners of McLaren, the company says it has no desire to lift its involvement further and become a title sponsor. McLaren Applied Technologies will work with BAT on areas such as battery technology and advanced materials. Despite BAT becoming a principal partner of McLaren's, the company said it does not plan to lift its involvement further and become a title sponsor. They will also sponsor McLaren’s IndyCar team as they tackle their first full-time season in that series in 2020. F1 team sponsors: McLaren (Credit: McLaren/Facebook) Despite McLaren’s decision to go without a title sponsor for the previous six seasons, its sponsorship deals will still bring in an estimated $90m to $120m (£68m to £90m). “We’re pleased to announce our enhanced partnership with BAT after a successful first season together.” said McLaren boss Zak Brown of the announcement.
For McLaren and BAT, technology is also key part of the relationship. McLaren.
McLaren Racing’s official livery for their #66 car at next month’s Indy500 is to feature British American Tobacco (BAT) branding promoting its Vuse e-cigarette. Three new brands will have their logo featured on the McLaren car alongside the 23 previous sponsors. Kingsley Wheaton, BAT's chief marketing officer, said: "We have no particular aspirations to be title sponsors. BAT ended all sports sponsorship in 2006 after a Europe-wide crackdown on tobacco advertising in sports.