Cultural Imperialism and the Media An important function of the media is in winning the support of people to the interests of the dominant classes. Cultural imperialism, the imposition by one usually politically or economically dominant community of various aspects of its own culture onto another nondominant community. While cultural imperialism might cause resentment in many parts of the world, the idea that local cultures are helpless under the crushing power of American cultural imposition is clearly too simplistic to hold water. Using multiple sources, more than refering to one specific media text, will help us to build a omniscient and objective knowledge about the subject. The situation of an healthy and fair democracy is when choice is given to all. So, how is this media ownership and concentration leading to cultural imperialism? For instance, many forms of mass media demonstrate how the United States exerts media power over other countries, especially those lacking in a strong media presence. To evaluate these claims we first need to define, with reference to several media texts, what the common terms of cultural imperialism, and media ownership and concentration generally refer to. The United States has proved to have quite a significant role in media imperialism.

American news networks like CNNoften have large international staffs, and produc… In other words, is when media impacts on the market by offering a wide range of ideas, information and types of culture. Zuma visit: Thanks for the show, cultural imperialists! Specifically in relation to news and journalism, America has a strong presence in the international arena. 5. Cultural Imperialism and the Media The media also constitute a potential tool for … Obama receives a native American delegation British photographers in India in the days of the Raj. Media ownership of concentration and cultural imperialism. Instead, local cultures seem to adopt American-style media models, changing their methods to fit the corporate structures rather than just the aesthetics of U.S. media. Cultural imperialism can refer to either the forced acculturation of a subject population, or to the voluntary embracing of a foreign culture by individuals who do so of their own free will.

A major cultural influencer in other countries is television. While the term cultural imperialism did not emerge in scholarly or popular discourse until the 1960s, the phenomenon has a long historical record. According to the theory of cultural imperialism, less economically prominent cultures essentially import examples of culture from wealthier countries -- chiefly Western countries, which have the economic means necessary to produce a majority of the world's cultural media -- mostly via the global transmission of media. Cultural Imperialism is the idea that one culture can either influence or dominate another in much the same way as nations have invaded and controlled other nations. Since these are two very different referents, the validity of the term has been called into question. As one society exerts cultural influence over another, the latter society adopts its customs, philosophies, worl…